What's in a name? That which we call a rose by any other name would smell just as sweet. - William Shakespeare That might be true Mr Shakespeare, but if so, why do we have such a deep need to choose the perfect name. Whether it be our child’s name, our pet’s name, business name or even the name of our car? I can guarantee that 99 out of 100 people took their time, put meaning to and emotionally attached themselves to the name that they chose. All three of my children have[...]
